Taitos
Suunto sport watches packaging design

Suunto Sports Watches

Product Packaging Renewal

Client: Suunto
Services: Packaging concept / Graphical exploration / Final artwork / Prototyping / Pre-production series at supplier / Quality & cost management / Testing / Implementation for mass production
Project Information

The Brief

We were asked to create a minimal and premium packaging solution for the range of Suunto sports watches.

The Solution

The new packaging is a minimalistic white cube with finessed premium details. The space inside has been optimised to accommodate the watch, cables and product information booklets, whilst saving 35% in total packaging size. The outer sleeve is designed to allow different printed content for each watch in the range, whilst the inner box remains consistent. A clever, subtle hanging feature can be pulled out only if needed for retail presentation.

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